The Pant Project, a popular online personalized pants manufacturer, announces on this Earth Day that it has been taking a conscious approach in its end-to-end services to offset a staggering 5000 kgs carbon emissions every month. The Pant Project collaborated with Climes – a technology-powered climate finance company providing Carbon Neutralisation as a service, to help neutralize the carbon emissions released during the manufacturing process of all their pants.
Climate change is a direct outcome of the rapid adoption of fast fashion, which, in order to be addressed requires conscious brands promoting sustainable fashion while adhering to mindful operational standards. In line with being among the pioneering brands to uphold the promise in India, The Pant Project has pledged to offset 5000 kgs worth of carbon emissions every month. The Pant Project further aims to grow that number exponentially.
Extending the cause’s benefits to its consumer fraternity, The Pant Project gifts one “Clime” to the consumer on every purchase. Each clime can be used by the buyer as a token to vote for the deemed carbon solution they want The Pant Project to finance. In doing so, each consumer helps in neutralizing 1 Kg of carbon emissions which directly translates to a saving of 7 hours of electricity.
Speaking about the development, Udit Toshniwal, Creative Director & Founder, of The Pant Project, said, “Climate Change is real. We all are reaping the crop of the seeds of unsustainable practices that have lived for centuries. The world needs change that is effective and reinstates equilibrium. We at The Pant Project strongly believe in addressing climate change by strategically reducing our carbon footprint. While our efforts are ongoing to retrofit our existing pants manufacturing processes with new-age lesser pollutant emitting machinery, we want to include our consumers to join us in our cause to make Earth a sustainable planet.”
Lauding The Pant Project’s concrete thought process in tackling climate change, Anirudh Gupta, Co-Founder, of Climes, said, “Purpose-driven brands like The Pant Project are not only creating great products but are doing so in harmony with our planet. By being more responsible about water, waste and now carbon linked to their value chain, The Pant Project is forging a new way for brands to learn about the conscious approach of business in the current times.”