In the foodservice sector, where speed is supreme, Jaipur-based artisan bakery How Sweet has charted a distinct heritage. Completing 13 years of baking each batch with care and attention to detail to engage all five senses, the brand’s journey is an ideal example of how reliability, unwavering skill, and tireless dedication to traditional baking can build a robust, large-scale consumer base in an increasingly competitive food service sector.
Beginning operations in 2013 as a small, simple kitchen, How Sweet has grown steadily over a decade to be Jaipur’s landmark as the foremost artisan bakery brand. Depending heavily on their principles, every product is made from scratch, without any commercial premixes or artificial flavouring agents, while remaining entirely eggless.
Throughout the journey, the brand has excelled beyond the cakes and desserts category. Apart from popular baked savouries and confectioneries, How Sweet now has a widespread portfolio including personalised celebration cakes, gourmet gifting, café experiences, outdoor catering for weddings and luxury events. Yet, despite this expansion, the brand has consciously retained its small-batch approach, prioritising ingredient integrity, flavour and customer experience even while scaling up its operations.
Atika Agarwal, Founder, How Sweet
On its continued success through its 13th year, Atika Agarwal, Founder, How Sweet says, “Modern-day consumers are now increasingly conscious about ingredients’ transparency, artisanal products and memorable food experiences rather than mass-produced offerings. How Sweet’s 13-year journey shows learning the consumer pulse actively and growing to remain competitive in the segment by focusing on authenticity“.
Strengthening the brand’s journey in India’s bakery sector is its belief in making all its batches from scratch using fresh and natural ingredients without relying on preservatives, artificial flavours, and convenience-first operations.
In the coming times, the company is expanding across bakery retail, cafés, and experiential offerings. Thirteen years hence, How Sweet’s story is more than longevity; it is about a purpose-led brand that has grown by consistently choosing quality over uncontrolled convenience.
