The Pant Project celebrated its Malai pants with an experiential event at its Sukh Sagar store in Mumbai on Saturday. Built around the idea of making pants cool again, the event brought together over 100 guests including influencers for an evening focused on the brand’s bestselling Malai pants and the feel of its fabric.
The idea was to let people experience the product rather than just see it on a screen. Malai pants are among The Pant Project’s bestsellers, and the event gave guests a chance to understand what makes the fabric stand out, particularly its smooth feel and comfort.
The product’s experience was furthermore showcased thoughtfully through a sensorial culinary experience. As part of the launch of Malai Pants, a dedicated Malai cart was presented at the store, which served Malai kulfi and Malai toast to the guests. The store also featured a photo wall where visitors could take pictures, discover the product and interact with the collection. Goodie bags were handed out to attendees as part of the experience.
Speaking at the event, Udit Toshniwal, Founder & Chief of Product, The Pant Project, said, “We’re in the business of serving men what they love! Comfort took on a whole new meaning at the Malai Social launch at The Pant Project’s Hughes Road store. Good food, great vibes, and the softest Malai Pants, that’s our idea of a great retail experience.”
The gathering brought together creators and other guests in a setting designed to encourage interaction with the brand. The influencer turnout also gave the Malai pants collection a wider platform, allowing attendees to share their experiences with their audiences.
The Malai pants are available online and at stores pan India.
