Image : Representational Purpose Only
Air India’s flying crew, ground and security staff will soon sport new uniforms designed by fashion designer Manish Malhotra as the Tata Group-owned airline embraces a new global brand identity.
As Air India pursues a revival and modernisation plan, the new uniforms are expected to be introduced for the frontline staff by the end of this year and are likely to coincide with the induction of the airline’s first wide-body A350 aircraft into its fleet.
Malhotra — whose career spans more than 30 years as a couturier, costume stylist, and entrepreneur — and his team have started meeting Air India’s frontline staff, conducting discussions and fitting sessions with them to better understand their specialised needs, the airline said in a release .
