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Air India : Unveils New Brand Identity ‘ The Vista’ ; New Aircraft Livery ; CEO Campbell Wilson Says Total And Complete Transformation

Picture : Twitter/ ANI

Air India has unveiled a new brand identity ‘The Vista’ inspired by the peak of the golden window frame that signifies “limitless possibilities” and a new aircraft livery, nearly one-and-a-half years after Tata Group started piloting the carrier.

And the iconic Maharaja logo will remain at the airline, which has embarked on an ambitious transformation plan, including placing orders for 470 planes.

The new look re-imagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system. It symbolises a ‘Window of Possibilities’, according to a release.

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