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Superstar Priyanka Chopra Jonas insists now that people should embrace streaming platforms because they have not only allowed the audience to consume diverse stories but also democratised the film industry. Chopra Jonas, who made her digital debut with Netflix movie “The White Tiger” this year, said that streaming services have made artistes think outside the “formula” of a Bollywood film.
“That’s what you’re seeing in Indian cinema – the freedom of streaming services is allowing people to have larger thoughts than the formula that existed before. “That there should be five songs, a fight sequence. That formula has gone away. Now people want to tell great, real stories, with which they identify,” the actor told reporters.
Chopra Jonas was speaking at a virtual press conference of streaming platform ZEE5’s launch in the US, late Tuesday evening. The launch announcement was made by Archana Anand, Chief Business Officer, ZEE5 Global. The 38-year-old actor said the boom of the streaming services, particularly in India, has broken down the monopoly of a “specific number of people”, resulting in newer storytelling.
“It’s amazing because it gives new writers, actors, filmmakers an opportunity to come into an industry that was monopolised for a long time by very specific number of people. It’s a great time for growth, entertainment and specifically for Indian cinema,” she added. While nothing can be compared to a theatrical experience, the actor said the OTT platforms have brought in a remarkable comfort to the audience.
However, Chopra Jonas firmly believes that the current OTT boom is not an indicator that the “theatrical is going anywhere”. “The freedom that streaming has provided to the audiences around the world is that you can watch a movie at the comfort of your homes. That’s amazing. “It’s spreading culture, teaching people, educating them, there’s a large, new audience that is being exposed to all kinds of Indian cinema,” she added.
