Picture Credit : Apple/X
India has become a huge strategic focus for after China, where, probably, its smartphone market is increasingly saturated with iPhone owners. India could echo the role China has played in Apple’s business due to the massive market with an ever expanding middle class to power sales growth, and potentially a home base for the production of millions of Apple devices.
The wait is over. Introducing the new iPhone 17 Pro, iPhone Air, iPhone 17, Apple Watch Ultra 3, Apple Watch Series 11, Apple Watch SE 3, AirPods Pro 3, and more.
— Apple (@Apple) September 9, 2025
According to the experts, India’s large population and maturing economy is ideally situated for Apple to expand it’s business by increasing marketing efforts and offering retail in the country. With the support of Indian government, Foxconn, Apple’s manufacturing partner, already has it’s office in Bangalore with manufacturing of iPhone’s in full swing. However, India is the largest market that the iPhone hasn’t fully cracked, meaning it is critical for sales growth. Tim Cook, CEO, Apple, visited India in 2022, boasted that the company was successfully wooing “switchers” in the country. That’s Apple’s word for previous Android phone owners who have decided to buy their first iPhone.
Indians who buy iPhones are much more likely to be “switchers” than customers elsewhere because Android dominates the Indian market, led by Samsung and several Chinese brands. But situation is fast changing with the younger generation being a die-hard fan of an iPhone. More than a gadget, iPhone now boasts of status symbol. However, there is a section of iPhone patrons who swear by it’s friendly user-interface. It’s smooth to handle and easy to understand.
#WATCH | Maharashtra: A large number of people throng the Apple store in Mumbai’s BKC as the company begins its iPhone 17 series sale in India from today pic.twitter.com/f6DOcZC5Yk
— ANI (@ANI) September 19, 2025
To make it pocket friendly for the youngsters, Apple addressed the problem of being pricey for it’s product, by allowing customers to pay for their phones in installments, or giving them a discount for trading in an older device. During his visit Cook said, “There’s been a lot done from financing options and trade-ins to make products more affordable and give people more options to buy.”
Geographically, Maharashtra led iPhone sales with over 25% s hare, followed by Gujarat at 11% and Delhi at 10%, indicating strong demand across western and northern India.
Apple iPhone 17 prices in India
iPhone Air (Apple’s thinnest iPhone yet): Starts at ₹1,19,900
Top-end iPhone 17 Pro Max: ₹2,29,900
In the name of demand, a few of latest iPhone17 launched models have already been declared out of stock during it’s pre-booking orders! That’s crazy iPhone Indians!
