As the country’s largest manufacturer of soft furnishing fabrics, D’Decor has taken Indian craftsmanship to homes across the globe over the last two and a half decades. The brand has been consistently setting new benchmarks in India’s home decor industry, weaving a story that bridges traditional craftsmanship with 21st-century innovation.
D’Decor stands apart in the industry with its unparalleled design expertise, offering over 20,000 copyrighted designs across curtains and blinds, upholstery, bedding, cushions, rugs, kids’ collections, and outdoor fabrics. Breaking new ground in design and functionality, it is the first Indian brand to introduce flame-retardant and UV-protection fabrics.
At the heart of D’Decor’s global success is its unwavering mission: “Making homes beautiful on every street, in every city of every country in the world.” True to this, the brand today exports its products to 65 different countries, with over 60% of its revenue driven by international markets. Its presence is especially strong in the USA, UK, Europe, and the Middle East – regions known for their discerning taste in luxury and design – speaking volumes about the brand’s ability to cater to diverse cultures and preferences.
While D’Decor is making waves internationally, its presence in India is equally formidable. As the largest brand in its category, D’Decor is a market leader, surpassing its closest competitor by a remarkable margin of 300%. With a network of over 800 multi-branded outlets and a footprint in more than 250 cities across the country, the brand’s commitment to making beautiful homes accessible extends beyond metros, reaching smaller towns and cities as well. Some of the brand’s biggest customers in the country include Lifestyle, Shoppers Stop, and Swavelle.
D’Decor’s commitment to excellence is powered by its state-of-the-art manufacturing infrastructure. Spanning a total plant area of 1 million square feet across three facilities, D’Decor produces an impressive 60,000 meters of fabric daily with a dedicated workforce of 3,500 employees. This robust production capacity is supported by three strategically located warehouses, including a fully robotized central warehouse.
The brand also extends this spirit of innovation to sustainability, minimising environmental footprint through eco-friendly sourcing and waste reduction. In fact, business heads Sanjana and Sarah Arora have also launched ‘Sansaar’ under the aegis of D’Decor, to explicitly focus on mindfully-manufactured fabrics.
D’Decor thus shapes the future of the decor textile industry, exemplifying how Indian artistry can be showcased on a global level.
