Spread across a sprawling 10,500 square feet, D’Decor’s flagship store is a symphony of design and functionality, extending over four exquisite floors. The moment you step inside, the opulence of D’Decor becomes evident. The store’s highlight—a breathtaking circular staircase, draws attention not only for its architectural beauty but also for the seamless way it connects the grandeur of the space.
“Our vision with this flagship store is to create more than just a shopping destination—it’s a space that inspires creativity and offers a world of possibilities for home décor enthusiasts,” shared Sanjana Arora, Business Head at D’Decor. “Every corner has been designed to immerse customers in the art of fine living, enabling them to transform their spaces effortlessly.”
Sanjay Arora, Managing Director of D’Decor, added, “This launch represents a defining chapter in our journey. It symbolizes our commitment to bringing innovation and excellence to the homes of our customers. We believe this store will be a space for endless inspiration, where people can find solutions tailored to their personal style.”
The new flagship store offers a thoughtfully curated selection of products to cater to every design sensibility. From premium upholstery and curtain fabrics to rugs, blinds, and bedding, the store is designed to provide a seamless shopping experience for design enthusiasts and homeowners alike. While also offering an unparalleled experience for customers, the flagship store also houses the newly launched Sansaar — the brainchild of next-generation entrepreneurs Sanjana and Sarah Arora. Already present in over 450 stores pan-India, Sansaar has enlisted superstar Ranveer Singh as its brand ambassador to bring the brand ethos to life. This reflects D’Decor’s commitment to meeting the needs of the newer, more mindful generation, blending sustainability with sophistication.
Spanning 10,500 square feet over four levels, the store is segmented into dedicated zones for upholstery, curtains, blinds, wallpapers, bedding, and rugs, ensuring a streamlined shopping experience. A state-of-the-art material library allows customers to compare fabrics, textures, and finishes, while interactive displays showcase automated blinds and smart home integration. The store also introduces an exclusive customization studio, where homeowners and designers can personalize fabrics and furnishings to suit specific aesthetic and functional needs. With dedicated consultation areas and on-site design experts, the new flagship sets a benchmark for home décor retail—blending innovation, craftsmanship, and convenience under one roof.
