Zero Gravity Communications, an award-winning independent full-service agency, recently launched a meticulously crafted brand awareness ad video campaign for Simero Ceramics. This campaign highlights Simero Ceramics’ extensive range of tile products and designs tailored to individual tastes in today’s market.
The campaign is currently live on YouTube, Instagram, Facebook and LinkedIn.
Zero Gravity Communications’ campaign diverges from traditional celebrity endorsements, opting instead for a fresh, personalized approach. This strategy effectively addresses the common challenge in ceramics advertising, setting Simero Ceramics apart from the usual celebrity-led campaigns.
The ad videos emphasize Simero Ceramics’ dedication to helping consumers realize their home décor dreams by showcasing personalized designs, colors, textures, global influences, and various tile sizes. An architect, as a key stakeholder, plays a crucial role in bringing these consumer ideas to life. The architect guides clients to Simero Ceramics’ Experience Centre, where they can use tools like the visualizer to see their final design. The tagline “See it with Simero” encapsulates the brand’s extensive product portfolio, which is available for exploration both on their website and at the Experience Centre.
Vishal Adroja, CMD for Simero Ceramics commented on the campaign, saying, “Zero Gravity has brilliantly and precisely captured our value proposition, helping us reach modern consumers. Amidst the clutter of brands, we aim to highlight the precision of our service and products to architects and potential customers.”
Khushboo Sharma, Founder of Zero Gravity Communications, said, “Leveraging consumer insights about the gap between needs and available products from various organized and unorganized players in the Indian tile market, we crafted a video ad campaign to elevate brand awareness for Simero Ceramics. Highlighting their extensive product portfolio tailored to individual preferences was an engaging project.”
