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Sir Mo Farah Announced As The International Event Ambassador of Tata Mumbai Marathon

19th January 2025 marks a watershed moment as we celebrate the landmark 20th edition of the Tata Mumbai Marathon (TMM) – the largest showcase of people pushing the boundaries of the human spirit. The journey of this race has been transformative since its inception and has redefined the health, fitness, and giving paradigm in India #ChangeBeganHere.

Asia’s most prestigious marathon, the Tata Mumbai Marathon will witness a record-breaking 60,000 runners take to the start line on Chhatrapati Shivaji Maharaj Terminus on Sunday, January 19th, 2025. Procam International, the promoters of the Tata Mumbai Marathon, also announced Sir Mo Farah, the most successful and by far the greatest male track distance runner in history, as the International Event Ambassador for the World Athletics Gold Label race.

Sir Mo Farah – Multiple Olympic & World Champion, International Event Ambassador

Somalian-born British runner Sir Mo, won four Olympic and six World Championship gold medals and is the first man to retain both the 5,000m and 10,000m titles at both the Olympics (2012 & 2016) and World Championships (2013 & 2015)—a feat described as the ‘quadruple-double.’ The 41-year-old had an unbroken streak of 10 global final wins, beginning with the 5,000m gold at the 2011 World Championships in Daegu and concluding with the 10,000m gold at the 2017 World Championships in London. His stand-out tactic of taking the lead in the latter stages and fighting off all repeated challenges led to some of the most stirring moments in the history of track distance running battles. After shifting his focus to road running, Farah won the 2018 Chicago Marathon after finishing third in the London Marathon the same year. He also holds the World Best for the One Hour Run (21,330m).

Sir Mo Farah, said “I am thrilled to be the International Event Ambassador for the landmark 20th edition of the Tata Mumbai Marathon. When I run, I feel free, feel happy, and what better way to share this feeling with my fellow runners than an event that kickstarted a running movement in India 20 years ago. Road running has been a catalyst for change, as has the city of Mumbai – ChangeBeganHere. I am looking forward to seeing a superb celebration amidst the sights and sounds of Mumbai. I’ll be there cheering for everyone at the start line.”

Adrian Terron, Head Corporate Brand & Marketing, Tata Sons, said, “We are immensely proud to celebrate the 20th edition of the Tata Mumbai Marathon, a testament to the enduring spirit of the running community, and health-conscious citizens alike. This initiative not only champions health and fitness but also embodies the values of perseverance and unity that our beloved city and country stand for. Over the years, the marathon has grown into a symbol of commitment, adaptability, resilience, and empathy, inspiring participants to achieve their personal bests. As we mark this milestone, we look forward to continuing this legacy of excellence and fostering a culture of wellness and giving back to the society.”

Ranked amongst the top 10 marathons in the world, the USD 390,238 event will feature the world’s best, including the defending champions Hayle Lemi Berhanu and Srinu Bugatha in the men’s category, along with Aberash Minsewo and Thakor Nirmaben leading the women’s pack.

Ujjwal Mathur, President, India Business & Strategic Accounts – Growth Markets, TCS, said “Over the past two decades the Tata Mumbai Marathon has become a beacon of unity and resilience, showcasing the spirit of community and the strength of human endurance. TCS is honored to be part of this journey and is excited to continue this partnership, using technology to elevate the marathon experience. As we gear up for the 20th edition, we look forward to witnessing countless stories of grit and determination.”

Today, running is the fastest-growing participative sport, and each year, the race has witnessed more and more citizens lacing up. Marathon, the feature race distance, will witness the highest participation ever with 11791 runners. The other on-ground race categories – Half Marathon (13771), 10K (7184), Champions with Disability (1089), Senior Citizens’ Run (1894), and the Dream Run (24238) have been oversubscribed. Registrations for the virtual run of the event will continue until Wednesday, 15th January 2025, at 11:59 pm, or once all spots are filled or whichever is earlier. For more details, log on – https://tatamumbaimarathon.procam.in/

Naarayan TV, CMO, IDFC FIRST Bank, said, “IDFC FIRST Bank is proud to partner with the 20th edition of the Tata Mumbai Marathon, a landmark event that celebrates the spirit and determination of Mumbai. This partnership reflects our commitment to fostering resilience, progress, and the spirit of moving ahead. The marathon embodies the pursuit of a healthy lifestyle, and as the exclusive Associate Sponsor of the Tata Mumbai Marathon, we believe that progress is a combination of good health and financial well-being. More than just a race, it is a testament to perseverance and community spirit. We are excited to witness the energy, enthusiasm, and camaraderie of this event and to be part of every runner’s #JourneyToTheStart.”

“I can recall the mix of emotions Vivek and I felt when planning the very first edition of this event. Our belief and conviction was to give India a platform that is much more than a sporting event; a panacea for society. Two decades have passed, yet every moment of this incredible journey feels as vivid as yesterday. To witness the ripples of Change this race has created is humbling, and this ‘Change Began’ with each one of you contributing to the success of the Tata Mumbai Marathon, said, Anil Singh, MD. Procam International.

“We are thrilled to welcome Sir Mo Farah, one of the most decorated athletes in the world to Mumbai., His presence is a perfect match for Asia’s most prestigious marathon and will truly elevate our celebration and inspire all our runners to aim for greatness, concluded Vivek Singh, Jt. MD. Procam International.”

Exclusive Race Day Tee by ASICS, Sports Goods Partner

As a token of recognition for all the hard work and commitment, each Marathon participant will receive an exclusive Asics Race Day Tee.

ASICS athlete Joshana Chinappa said “I’m very excited to be here. Being part of the 20th edition is extremely special. It takes a huge amount of dedication, and I hope the Tata Mumbai Marathon keeps getting better and better every year. It’s very special to be part of an event like this. It shows that your body is healthy and fit, and you’ve worked hard to get here. Take a moment to appreciate your hard work and enjoy the process”.

Limited Edition Bottles by Bisleri, Hydration Partner

In celebration of the Tata Mumbai Marathon 2025, Bisleri has introduced Limited Edition Bottles featuring the Indian elite athletes – Man Singh, winner of the Asian Marathon Championship 2024 and defending champions Srinu Bugatha and Thakor Nirmaben Bharatjee. These special bottles honour the athletes’ incredible achievements and inspire runners across the country.

Imagicaa proudly presents the “Run in Costume” (RIC) contest at the Tata Mumbai Marathon!

Run in Costume (RIC) is an exhilarating contest where creativity and individuality take centre stage. Under the theme “Express Yourself,” participants—whether solo or in groups—showcase their imagination through vibrant costumes that reflect personal stories, cultural roots, or bursts of pure creativity. Applicable only to Dream Run participants, with exciting prizes this adds a colourful twist to the race.

Shaina NC, Queen of Drapes & Narendra Kumar Ahmed, a true Creative Shape Shifter, are the esteemed judges for this year.

As a special highlight, the top RIC participants will receive an exclusive invitation to join the vibrant Imagicaa Parade on January 26th. Their unique flair will add to the festive spirit, making this joyful celebration even more memorable.

Mirchi Get Active Expo

The Mirchi Get Active Expo will take place from January 16 to 18, 2025, at the Kalina University Campus, Gate No. 2, Sports Complex open ground, Vidyanagari, Kalina, Santacruz (East). The Expo will run from 10:00 a.m. to 7:00 p.m. on the first three days and from 10:00 a.m. to 5:00 p.m. on the final day. This event is a must-visit for participants and sports enthusiasts, offering a range of activities, products, and information to help them gear up for the marathon.

For more information, please visit – https://tatamumbaimarathon.procam.in/

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