Pixels to Profits reveals the keys to thriving in the booming Creator Economy, projected to reach half a trillion dollars by 2027.
A must-read for aspiring creators, entrepreneurs, and executives alike.
The book unpacks crucial insights including:
· The 5Cs of the creator economy that every single one of us is a part of (at least one).
· Highlights how aspiring creators and small/medium businesses have the highest leverage in this upcoming multibillion dollar economy
· The 3Rs that every great content piece should have.
· Expert perspectives from the world’s top voices on the future of the Creator Economy, with AI and all the tech advancements.
From a grandmother in a remote village in India crafting content that touches hearts to Nikhil Kamath’s evolution from a business icon to an influential creator, there is place for everyone in this creator economy space says Ankur Mehra as he shares more insights in Pixels to Profits; most of which stems from the his experience of more than two decades
About The Book:
The Creator Economy is estimated to be valued at a staggering half-a-trillion dollars by 2027. Packed with actionable insights, Pixels to Profits aims to help businesses to make the best use of the creator marketplace, help creators better monetize their talent, reach new audiences and inspire you to embark on your content creation journey. With a remarkable journey managing over 120,000 creators across YouTube, Instagram, and Facebook, the author has meticulously deconstructed the intricacies of the Creator Economy in a manner that is both comprehensive and accessible. Whether you’re an executive, an entrepreneur or an aspiring creator in the creator economy, this book will guide you in your steps to success.
About The Author:
Given his vast experience of working with creators, brands and agencies from the Silicon Valley to the bustling Indian bazaar, Ankur Mehra has developed a unique perspective and insider view on the Creator Economy, both in developing and developed markets. Ankur is an avid sportsman and adventure enthusiast. He is a keen photographer and loves reading non-fiction, business books, military history and biographies. Prior to Meta, Ankur was the India Sales Head and Designated Partner for Brave Bison and also led digital sales for Zee Turner, playing a pivotal part in leading the transformation of media distribution from cable to digital channels.
At Meta, Ankur led mid-market Media Partnerships for Facebook and Instagram across North America and Latin America. He has successfully built, scaled and exited his EdTech venture (Ranked as Top 15 educational web startup), giving him an up close and personal view on entrepreneurship and building community ecosystems. Ankur has had a rich and diverse career path of 20+ years, from being a military veteran to an EdTech startup founder to leading partnerships in MediaTech across three continents (Asia Pacific- Japan, North America and Latin America)
The official release for the book is in March 2025.
