The world’s premier nutrition and fitness brand, Myprotein has become synonymous with health in India. Myprotein has further established an Indian identity by localising some of their product manufacturing and constantly innovating new products to suit Indian tastes.
With India’s biggest festival – Diwali – fast approaching, Myprotein has decided to celebrate it in a truly unique way this year. The five days of festivity traditionally spotlight our prayers for continued wealth and prosperity. Myprotein has decided to enhance the narrative through their campaign that emphasises that ‘Health is Wealth’. A motto that is never more relevant than during these trying times!
To mark the occasion, alongside the campaign, Myprotein is also launching five great new products for Indian consumers. Our health enthusiasts can soon look forward to enjoying some delicious Whey Mango Lassi, Impact Whey Protein in a distinctly Indian Masala Chai flavour, Clear Whey Peach Iced Tea, a Vegan Protein Blend in Mango and Chocolate flavours, and even a Pro Metal Shaker in black for those who love to stock up on stylish fitness accessories.
Esha Singh, Managing Director-India & Emerging Markets, stated, “This campaign is Myprotein’s assurance that our clientele’s overall wellbeing remains our core priority. We are using this opportunity to drive home the key message that good health trumps every other need. An investment in health, more so today, is the pathway to a truly prosperous future. Diwali is known as a period when the light finally triumphs over the dark. This year globally we are facing key challenges when it comes to health and wellbeing. Let’s emerge into the light this Diwali by changing our focus to health!”
To keep abreast of Myprotein’s campaigns and new launches, log on to www.myprotein.in or follow their handle @myproteinin on social media.
