Sexual wellness just claimed its spot at the top of India’s Valentine’s Day shopping lists. For years, major marketplace activations around the holiday were dominated by traditional gifts like flowers and chocolate. But this year, MyMuse disrupted the space—securing premium visibility across leading quick commerce channels, Blinkit, Zepto, and Swiggy Instamart, proving that pleasure is no longer on the fringes of Valentine’s Day celebrations—it’s leading it.
The numbers speak for themselves. This year, MyMuse is selling as many units in one weekend as it did in the entire month of February last year—a clear indicator of the surging demand for pleasure products across India. With a presence across 100+ Indian cities on these platforms and 35%+ of sales coming from Tier 2 and Tier 3 markets, MyMuse is driving the normalisation of intimate wellness, establishing pleasure products as a mainstream gifting choice across the country.
Blinkit: MyMuse took over Single’s Mode, a new homepage filter that tailors product recommendations based on relationship status. This ensured pleasure and self-care were prioritised for those flying solo this V-Day.
Zepto: MyMuse featured in Relationship Mode on their homepage, ensuring couples had access to thoughtfully curated pleasure products as part of their gifting options. Zepto also spotlighted MyMuse in its Valentine’s Day ad film, “Gifts for Every Love Story,” a testament to how intimacy is now being recognised as an essential part of modern relationships.
Swiggy Instamart: MyMuse was prominently featured in Swiggy Instamart’s Valentine’s Day pamphlet, reaching thousands of households through deliveries across key cities. This activation reinforced pleasure as a relevant and thoughtful gift, seamlessly integrating intimate wellness into the gifting conversation.
