Lifestyle & Fashion

Made As Me Opens Its Doors In Raipur

O P Chaudhury finance minister govt of Chattisgarh, Dr Raman Singh ex CM chattisgarh with Vinod Dugar promoter Made As Me

The city of Raipur witnessed a landmark moment in Indian fashion with the grand opening of Made As Me, India’s first homegrown multi-brand fashion destination that redefines luxury for today’s evolving consumer. Located at Unit No. 211, 2nd Floor, City Centre Mall, Pandri, Raipur, the store was inaugurated in the presence of Shri O.P. Chaudhary, Hon’ble Finance Minister, Government of Chhattisgarh. Among other prominent dignitaries who graced the occasion included Mrs Sonali Dugar, promoter Fashion Entrepreneur Fund, Mrs Manju Yagnik, promoter Fashion Entrepreneur Fund and Rajesh Chandan, promoter Fashion Entrepreneur Fund among others.

Curated as a one-of-its-kind experiential fashion destination, Made As Me brings together an exclusive selection of India’s finest designer labels and emerging brands under one roof. This one-of-a-kind fashion destination offers women’s and men’s wear, couture, bags, accessories, and footwear — all curated under one roof. The brand operates through an omnichannel presence, both in-store and online at www.madeasme.com, delivering high-quality, customisable and alterable merchandise tailored to individual preferences. A preferred destination for festive and wedding shopping, Made As Me allows customers to book, personalize, and receive bespoke creations, redefining the modern Indian luxury experience.

Speaking on the occasion, Vinod Dugar, promoter of Made As Me shared, “Made As Me is born from the belief that true luxury lies in authenticity. With India’s first homegrown fashion destination, we aim to redefine luxury for the new-age buyer — one that celebrates individuality, craftsmanship, and conscious elegance.”

FEF aligns its mission with the ‘Make in India’ movement, supporting homegrown fashion brands through funding, mentorship, and expansion. Made As Me, as a retail concept, takes this vision forward by bringing these brands to consumers across India and promoting the spirit of “Consume Indian” at the grassroots level.

Made As Me exclusively racks merchandise which customers will get to watch in the OTT series Pitch to Get Rich produced by Fashion Entrepreneur Fund and Dharmatic Entertainment and is set to release on 20th October on Jio Hotstar. Pitch To Get Rich is perhaps India’s first reality show which gives an opportunity to fashion entrepreneurs to present their business ideas in front of Bollywood stalwarts including Akshay Kumar, Karan Johar, Malaika Arora, Sara Ali Khan and fashion designer Manish Malhotra.

Sanjay Nigam founder Fashion Entrepreneur Fund with Shri O P Chaudhury finance minister Govt of Chattisgarh

Adding more on the vision behind the store, Sanjay Nigam, founder Fashion Entrepreneur Fund and the brain behind soon to be released fashion entrepreneurship OTT series ‘Pitch to Get Rich’ expressed his thoughts- “With Made As Me, our vision is to create a space where India’s evolving fashion identity meets global sophistication. We’re redefining luxury for today’s discerning buyer — modern, mindful, and proudly homegrown. This store is the first one from the chain of 250 stores that we are all set to open in different cities targeting primarily two-tier and three-tier cities that are on a boom currently in the next five years.”

Made As Me represents a movement towards empowering Indian talent, celebrating diversity in design, and fostering a culture of meaningful luxury that resonates with the new-age consumer’s aspirations and aesthetics inspired by the concept of vocal for local.

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