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Luxury carmaker Mercedes-Benz India plans to roll out 8 new models, including battery electric vehicles, this year as it looks to sustain sales momentum having posted record sales in 2024.
The company sold 19,565 units last year, registering a growth of 12 per cent as compared to 17,408 units in 2023.
Mercedes also saw sales of battery electric vehicles almost doubled in 2024 as compared to 2023.
The company said one out of the four vehicles it sold last year was a top end vehicle (TEV) with a price tag exceeding Rs 1.5 crore.
In an interaction with PTI, Mercedes-Benz India managing director & CEO Santosh Iyer said the new launches would be a mix of new models as well as fresh versions of the existing line up.
The company introduced 14 new models last year in India.
Iyer noted that the company remains optimistic as sales growth to continue in 2025 as well despite witnessing some headwinds in the second half of last year.
In the second half of last year, the market growth actually dropped to 2-3 per cent and Mercedes sales grew by 16 per cent with robust offtake of top end vehicles (TEVs), he added.
“We start the new year with a strong 2,000 odd car order bank.
“I think that gives us a lot of confidence to move into 2025,” he added.
