If your social media feeds have been spiralling with Diljit Dosanjh and the Chainsmokers’s concert, then you got the BMW Joytown fever too! The BMW Joytown is the talk of every town lately, and amidst all the lit highlights, one that garnered a separate fanbase was Limited Edt! ”Yes, Limited Edt does it again”, just like most of their noteworthy collaborations, this one turns out to be one of the most acclaimed ones.
Having carved a quick niche amidst the Indian hype culture, the brand was the one and only sneaker sponsor for BMW Joytown 2024, adding yet another feather to their hat of achievements. The two-day fest not only brought the best of all things music, dance, automobiles, and food under one roof but it also gave visitors a chance to witness the hype around Limited Edt.
Adding its fair share of fashion, Limited Edt had a basketball arena in the GA arena where one can score baskets and win ‘Limited Edt sized’ prizes in return aka exclusive raffles, LE merchandise, LE vouchers and more. The main area was designed chic enough to lure sneaker aficionados in.
Apart from the exclusive wins, Limited Edt also brought one of their most exclusive accesses to BMW Joytown- The Vault! LE’s Vault concept is nothing short of a bait to a sneaker enthusiast, and this time this concept not only left their store but was also a hit amongst the ones willing to cop kicks at retail prices. So, all in all, it’s safe to say that Limited Edt further added a vivacious energy to this year’s BMW Joytown, and marks another milestone in its legacy.
