Tea consumption has been an integral part of the routine lives of Indian people since times immemorial. Today, several brands are strengthening the tea tradition. Among them is Jivraj9, which is reimagining the landscape through best-in-class quality, commitment to customer service and a spirit of innovation. The brand currently holds a robust presence in Gujarat with 275+ authorized distributors, servicing over 50,000 outlets directly across the state. With a turnover of approximately Rs.400 crores, Jivraj Tea Ltd. is strengthening its foothold in Maharashtra, Rajasthan and Karnataka. It is also spreading its rich aroma overseas in the USA, Canada, UK, South Africa, New Zealand, Spain, Germany and many more.
In the future, the company plans to expand its operations in the southern and Northern states. In the next five years, the company aims to achieve 3% to 4% of the total tea consumption of the Indian market through national distribution.
Jivraj9 was born out of a commitment to build an everlasting bond between the customer and the company by offering them the best quality product and fostering innovation. It is currently helmed by Viren Shah, whose exceptional decision-making skills and business acumen continue to guide the 360+ employees of the company for many years. He is also the Chairman of the Federation of All India Tea Traders Association (FAITTA). Jivraj9‘s leadership team comprises Pathik Shah, Executive Director and Rushabh Shah, Executive Director.
“With a legacy of more than eight decades, Jivraj9 is committed to redefining the tea market by offering the best-in-class quality and leveraging advanced technology to undertake safety and hygiene measures for our customers. Our core values of i) trust, ii) customer centricity, iii) partnerships, iv) people, and v) nation-building are intrinsic to our core philosophy as we continue scaling our presence,” said Viren Shah, Chairman and Managing Director, Jivraj Tea Ltd.
The brand is the brainchild of Shri Sureshchandra Jivraj Shah. All the blends of the tea had distinct flavor and quality, however blend no.9 was the highest-selling product from where Jivraj9 derived its name. The company now offers packaged tea in various sizes to tailor to the unique requirements of every customer.
Some of the flagship products of the brand include i) CTC Leaf Tea which is sourced from the finest tea gardens of Assam, ii) Dust Tea- known for its strong aroma and dark color, iii) CTC Fanning Tea, characterized by the dark color, less sweetness and strong flavor iv) Masala Tea made by blending five spices v) Assam Original Premium Leaf Tea distinguished by deep golden yellow color vi) Premium Green tea for health-conscious customers and many more.
In line with digitization, the brand has also forayed into the e-commerce model, selling varieties of tea online through its website (www.j9tea.com), Flipkart and Amazon. The firm is headquartered in Surat.
