As the Product Development Head of D’Decor Exports, the world’s largest manufacturer of soft furnishing fabrics, and its sustainability-forward brand Sansaar, Ina Arora has redefined the contours of India’s home furnishings industry. With over two decades of experience and a sharp instinct for both design and consumer insight, she has steered the evolution of product development toward a more globally resonant, innovation-led, and environmentally conscious future. At a time when homes are becoming an extension of one’s identity, her work has played a defining role in shaping how India decorates and lives.
A graduate in entrepreneurship from NMIMS and an alumnus of Harvard Business School’s Mumbai course, she fuses business acumen with creativity. Her approach to design is grounded in minimalism, functionality, and contemporary aesthetics. A strong believer in the subtle power of fabrics to give meaning to spaces, Ina draws on neutral tones and timeless textures to create spaces that resonate with discerning buyers. She truly brings D’Decor’s credo of “Live Beautiful” to life by unleashing new design possibilities through global trend forecasts, integration of indigenous art forms like Kantha and Kalam Kari, and technological experimentation through cutting-edge softwares.
Under Ina’s creative direction, D’Decor’s catalogue has scaled to over 20,000 SKUs and Sansaar’s to over 1,500 SKUs. She has conceptualised and developed cohesive collections across a wide range of verticals, including rugs, bedding, and trimmings – each one rooted in storytelling, informed by meticulous research, and underpinned by material innovation. Most notably, the brands’ brand-new collections of biodegradable upholstery are the brainchild of Ina Arora.
Beyond product, Ina champions an inclusive, healthy workplace – introducing women-centric policies such as maternity benefits, flexible weekends for young mothers, and a Sexual Harassment Committee, while also heading D’Decor’s CSR efforts to give back to the community.
With a rare blend of creative intuition and strategic foresight, Ina Arora has established herself as a force to reckon in the furnishings industry. Her ability to balance aesthetic integrity with commercial impact, while nurturing a culture of empathy and innovation, sets her apart as not just a product head, but a catalyst for meaningful change.
