AI is having a moment, and it’s not just in the labs. It’s in our inboxes, in our conversations, and increasingly, in our careers. But while the world panics over ChatGPT and layoffs, Nitin Seth, one of India’s top tech and business minds, asks one meaningful question: what will still belong to humans when machines can do everything else?
In Human Edge in the AI Age, one of India’s most respected technology thinkers challenges the dominant narrative of fear and inevitability. This isn’t a book about resisting AI. It’s a guide to rediscovering the traits that no machine can replicate, including creativity, wisdom, intuition, grit, purpose, and building a human edge strong enough to thrive in an automated world. As the CEO of Incedo and former COO of Flipkart, Nitin Seth has led at the intersection of business, technology and transformation for decades. This book cements his place as one of the most trusted voices in the field.
Drawing from his deep experience across industries and his grounding in Indian spiritual philosophy, Seth introduces the POSSIBLE framework: eight mantras for navigating the AI age with clarity, confidence and character. In a world that falls easily for get-rich-quick-schemes, Seth prefers perennial wisdom. Problem-solving, Openness, Spirituality, Sports, Impact, Balance, Leadership, and Entrepreneurship— he describes each as a core dimension of human capacity, a skill that can be sharpened when it matters most. While the world sleepwalks into irrelevance, Seth’s wake-up call explains exactly how you can find your way to these mantras using familiar examples spanning India’s T20 World Cup victory to Vipassana meditation.
Human Edge in the AI Age reframes the “human quotient” as we navigate a world where AI feels unstoppable. It doesn’t blindly propagate panic, but rather looks to the future while being grounded in the present. As machines master logic, language, and even empathy, the real disruption lies in how we choose to evolve, not just technologically, but emotionally, intellectually, and ethically. Blending strategic clarity with timeless wisdom, the book challenges the notion that the future belongs to code alone.
Because your edge won’t come from beating the machine.
It’ll come from knowing what the machine can never be.
Praise for Human Edge in the AI Age
“For a man who enjoys cricket, Nitin has delivered a carefully crafted hat-trick. His third book combines his analytical insights with digital and AI experience as a practitioner but adds deeper reflections on what this means for us as humans.”
—Leo Puri, industry leader, financial sector veteran, former board member of HUL, Tata Sons
“As AI races ahead, most are sleepwalking into irrelevance. Nitin’s book is a wake-up call—and a battle plan. If you want to stay human and stay ahead, read this now”
—Naveen Tewari, founder and CEO, InMobi & Glance
“Nitin has come up with an incredible set of ideas on the unique human strengths that will enable us to stay ahead. This is the book for every technologist, and I can’t recommend this enough”
—Puneet Chandok, president, Microsoft India and South Asia
About The Author
Nitin Seth is a global business leader, bestselling author, and entrepreneur working at the intersection of technology and human transformation. He is the Co-Founder and CEO of Incedo Inc., a digital, data, and AI services firm. Over the past three decades, he has led large-scale change across organizations like McKinsey, Fidelity International, and Flipkart, shaping how enterprises use technology to drive real-world impact.
His first book, Winning in the Digital Age, was a national bestseller and won five major awards. His second, Mastering the Data Paradox, became a bestseller within a week of launch. Human Edge in the AI Age is his most personal book yet, written not just for today’s professionals, but for the next generation of thinkers, doers, and leaders navigating an AI-driven world.
