Following the echoing achievement of going viral among consumers during Diwali with its Mithai Kha aur Happy Shappy Ho Ja campaign, Haldiram’s—the homegrown multinational snacking and sweets major—is reviving the heightened celebrations of the campaign this Holi with an added touch of vibrancy and fun through tech. This year, Haldiram’s has leveraged AI to create a unique celebration experience that’s already making waves online.
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With an AI-generated Happy Shappy song and a compelling AI-powered video, Haldiram’s is adding new-age elements to the festive celebrations. Devised to showcase the excitement, vibrant colours, and sparking energy of Holi, the all-new AI-led Mithai Kha aur Happy Shappy Ho Ja campaign is targeted to resonate with content creators who engage with their audiences organically by creating reels, dance challenges, and remarkable Holi moments filled with the Happy Shappy vibe.
The Happy Shappy Holi campaign leverages partnerships with influencers to organically engage viewers across channels, further strengthening Haldiram’s position as an integral part of India’s festive celebrations.
