In a bold celebration of single people everywhere, MyMuse, India’s largest sexual wellness brand, is turning Single’s Day into a landmark moment for self-love, partnering with Blinkit to mark the occasion, as part of their campaign. From November 9th to 11th, MyMuse will be featured on Blinkit’s homepage—the first time a sexual wellness brand has achieved this level of visibility on any quick commerce platform in India. This initiative highlights a cultural shift in the country, one that MyMuse has led by championing conversations around intimacy and self-care.
Celebrating Singles with MyMuse
The campaign reflects MyMuse’s commitment to celebrating single individuals and their self-care journeys alongside traditional couple-centric events like Valentine’s Day. With a mission to normalise intimacy in India, MyMuse is meeting a newfound demand for quick and discreet access to wellness products, bringing massagers right to people’s doors in under 10 minutes. The collaboration with Blinkit, one of India’s leaders in quick commerce, recognises the increasing popularity of sexual wellness products in this market—a trend seen across MyMuse’s social media as well as public endorsements by notable influencers and comedians.
The Origin Story: A Social Buzz that Sparked the Partnership
The genesis of this campaign lies in a surge of social interest surrounding MyMuse’s massagers on Blinkit. Public figures such as comedian Rohan Joshi and viral mentions on podcasts like UnErase Poetry from influencer Vanika Sangtani, have brought attention to the accessibility of these products through quick commerce, sparking a social media frenzy and placing MyMuse in the spotlight. This social and cultural buzz became an impetus for MyMuse to lean into this demand, highlighting both the brand’s growing relevance and the rapid evolution of consumer attitudes toward sexual wellness products.
Quick Commerce: A Growing Share of MyMuse’s Success
Demand for MyMuse massagers on Blinkit alone has grown tenfold, and the brand has been proactive in leading the personal massager category across quick commerce channels. Currently serving over 450 pincodes in more than 15 cities, MyMuse’s growth trajectory mirrors a broader societal embrace of self-care and wellness.
This Single’s Day, 11th November, will mark the peak of the campaign, providing a timely reminder that self-love and independence are worth celebrating.
For those looking to treat themselves or show a little love to the singles in their life, MyMuse and Blinkit offer a chance to dive into wellness with ease and immediacy. Check out the Blinkit app this Single’s Day and discover MyMuse products that put pleasure and self-care within reach like never before.
