Online travel services operator EaseMyTrip.com said it has roped in Bollywood star Jacqueline Fernandez as its brand ambassador.
The company said the strategic partnership is part of its long-term strategy to boost its brand presence and attract new customers.
“…With her (Jacqueline) on board, we aim to connect with a broader audience and encourage them to explore the world with confidence,” said Rikant Pittie, Co-founder of EaseMyTrip.com.
Through this partnership, EaseMyTrip will gain the visibility of Jacqeline’s 70.5 million Instagram followers and fans round the globe. EaseMyTrip seeks to boost its visibility and appeal to a broader audience.
Fernandez shared her excitement about the role, saying, “Travel has always been a significant part of my life, both personally and professionally. I am delighted to join EaseMyTrip, a brand committed to making travel more accessible and memorable for everyone. I look forward to a fruitful collaboration.”
