MyMuse’s survey, Laid in India, found that conversations once whispered in private, are now making their way into the mainstream. 78% of Indians are openly discussing sex toys with their friends, signifying that pleasure products are becoming a regular part of modern Indian intimacy.
When it comes to sex toys, 45% of Indians report owning a massager, while 48% are eager to try them. With only 7% expressing disinterest, the data clearly points to a booming, unsaturated market with rising demand.
Contrary to popular belief, the market for sex toys extends well beyond India’s Tier 1 cities. Remarkably, 40% of Tier 3 residents report not only being aware of these products but actively purchasing them, while another 53% are keen to try them.
When you break down who’s driving the market for these products, it’s clear that they are far from being just singles. Married couples are enthusiastically saying “I do” to sex toys, with 48% incorporating them into their intimate lives.
And it’s not just curiosity driving adoption—these products deliver. 60% of people stated better orgasms with their use, while others reported added fun (35%), deeper connections (25%), and boosted self-confidence (14%).
Eager to explore further? Let’s dive right into the more compelling insights on India’s behaviours with respect to intimacy:
Rewriting Rules: 87% of Indians Don’t Wait For Marriage to Have Sex: Traditional views on virginity and marriage are evolving, with sexual compatibility now playing a key role in modern relationships. Indians are prioritising intimacy before tying the knot. Is this a sign that Indian mindsets around sex and marriage are shifting?
You, Me, and 69(%) of Women Report Better Orgasms with Sex Toys: And yes, it’s really 69%—coincidence? We think not. As if we needed another reason to celebrate our favourite number! The stat speaks for itself: sex toys are transforming women’s intimate experiences and making pleasure more accessible than ever.
Get the Full Scoop!
These stats aren’t just groundbreaking—they’re the kind of insights your audience will devour. Laid in India unpacks India’s true outlook on sexual wellness, revealing a modern, evidence-based perspective that reflects just how far the nation has come.
If you’re curious to learn more, the entire report is attached for your reference. For deeper insights or tailored commentary, set up a call with us to explore the findings in detail.
Need an expert voice? Anushka and Sahil Gupta, the dynamic duo behind MyMuse, are ready to share exclusive perspectives on everything from their outlook on the future of the industry to the challenges of building India’s leading sexual wellness brand.
This is your opportunity to showcase the rapid growth of a thriving industry, backed by compelling data-backed insights. Let’s make headlines together!
