A two-phase mega campaign starting in early August and the promotion of hot air ballooning over pristine nature are among the key steps being taken by Sri Lanka to woo tourists from India and other nations in a bid to revive tourism in the cash-strapped country.
As reported by PTI, While describing his country a “resilient nation” and a “land of opportunities”, Sri Lanka’s Minister of Tourism and Lands Harin Fernando urged more Indians to travel and explore the “Pearl of the Indian Ocean” as a 365-day destination that offers everything from adventure to beaches and scuba diving to cultural heritage in one capsule.
According to data shared by the Sri Lanka Tourism Promotion Bureau (SLTPB), the country is targeting about 1.55 million foreign tourists arrivals by the end of this year, with a forecast of the figures rising to 2.5 million by 2024 and an aim of 4 million tourists by 2030.
