All posts tagged "Penguin"

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  1.9K

  Business

  Consumer-Centric Communication: Strategy Lessons from India’s Oldest FMCG Company – Hindustan Unilever

  By Dr Shashank Shah In my previous post on consumer delight at HUL, I had identified the trinity of challenges that any FMCG...

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  798

  Business

  How Does India’s Largest FMCG Company Delight Crores of Consumers, Everyday?

  Image: The HUL Brand Basket By Dr Shashank Shah The Indian FMCG Sector is agog with regular news and developments. Thanks to...