Business
Ranveer Singh Launches The New Song Of Sustainability In Sansaar By D’Decor’s Latest film
The campaign also marks the debut of Sansaar’s latest collections blackout, sheer, and textured curtains; plush upholsteries in tactile finishes like chenille, bouclé, airy embroideries, and subtle prints; and breathable 100% cotton bedding
Sanjana Arora, Business Head, Sansaar A D’Décor Brand_ Brand Ambassador Ranveer Singh, and Sarah Arora, Creative Director, Sansaar A D’Décor Brand
Sansaar, the sustainable soft furnishings brand by D’Decor, has unveiled its latest film campaign – lyrical blend of design and melody, starring brand ambassador and Bollywood powerhouse Ranveer Singh. Anchored by an original song, the TVC celebrates the quiet power of small, everyday acts and the beauty of living consciously.
The film captures Ranveer immersed in a home shaped by slow mornings, quiet pauses, and spontaneous moments in spaces that move and breathe. The musical narrative mirrors Sansaar’s philosophy: Live Consciously, where design isn’t just about aesthetics, but becomes deeply personal and enduring.
The campaign also marks the debut of Sansaar’s latest collections blackout, sheer, and textured curtains; plush upholsteries in tactile finishes like chenille, bouclé, airy embroideries, and subtle prints; and breathable 100% cotton bedding. Every piece is designed with sustainability in mind, using durable, easy-to-care-for fabrics and natural, moisture- absorbent fibres that deliver long-term comfort and elegance.
Speaking about the campaign, Sarah Arora, Co-founder and Creative Director of Sansaar shared, “In a world of excess, we chose depth. The collections featured are less about styling a space and more about shaping a state of being. The film honours that mindset, where sustainability is woven not just into the fabric, but into the philosophy of daily life.”
“The overarching objective here is long-term value creation for our customers,” added Sanjana Arora, Co- ounder of Sansaar. “When they shop with us, we want them to not just buy a product but invest in a lifestyle. Associating with a cultural icon like Ranveer helps us amplify that message and moves us closer to our vision of reshaping India’s sustainable furnishings industry”.
The new TVC will premiere this week across television and digital platforms, followed by a nationwide integrated campaign promoting the collection.