Gadgets
Smartphone Market : Vivo Leads With 20%, Samsung Next With 18% ; Apple’s iphone Grew By 25%
Chinese smartphone company Vivo led the overall smartphone market in India with 20 per cent share followed by Korean smartphone major Samsung with 18 per cent share in January-March 2025.
Apple’s iPhone supplies in India grew 25 per cent year-on-year in March quarter 2025, capturing 8 per cent market share, a CyberMedia Research report said.
According to PTI, Chinese smartphone company Vivo led the overall smartphone market in India with 20 per cent share followed by Korean smartphone major Samsung with 18 per cent share in January-March 2025.
Xiaomi was at the third place with 13 per cent market share. Its share declined 37 per cent YoY — the sharpest among the top five, reflecting challenges in both affordable and value-for-money smartphone portfolios, the report said.
“Apple posted 25 per cent growth YoY, and captured an 8 per cent market share, driven by strong demand for premium smartphones and a broader retail presence in India.”
“The iPhone 16 series, including the iPhone 16e, significantly contributed to this growth, with Apple’s market share in the superpremium segment (Rs 50,000 – Rs 1 lakh) rising 28 per cent YoY and the uber-premium segment (over Rs 1 lakh) up 15 per cent YoY,” the report said.
