One Insane Idea By Apoorv Singha

 In One Insane Idea, Apoorv Singhal breaks down how great ideas are really born, not from luck or genius alone, but from a mindset of curiosity and active practice.

At the heart of the book are 15 powerful business ideation techniques designed to help aspiring entrepreneurs, creators, and professionals move beyond predictable thinking and discover ideas that stand out. From challenging assumptions to reframing everyday problems, Singhal offers a toolkit that is both practical and deeply transformative.

Accessible, engaging, and rooted in real-world application, the book speaks directly to a new generation of thinkers. Perfect for students, startup founders and young professionals who want to move beyond the 9 to 5.

About The Author

Apoorv Singhal is a recovering entrepreneur and investor, and a founder in cold chain transport for critical vaccines. After completing his MBA and working for Godrej and PwC, he followed his passion to build and grow products in startups and is now working doggedly on his own passion projects in logistics.

As a part of Godrej’s innovation cell, Apoorv was fascinated by the principles of Design Thinking & Innovation and started giving his own workshops to students and young professionals through the years on innovating in the new, chaotic age of entrepreneurship in India. Realizing that aspiring founders often falter coming up with strong, feasible, and viable ideas, Apoorv worked on a briefcase of easy ideation tools that could help young enthusiasts build breakaway ideas. Eventually, he decided to convert this toolbox into a book over a laborious year, and at the time of writing the book, AI wasn’t good enough to do it for him.

The official release for the book is in April 2026