Naagin Appoints Mint And Milk PR As Their New Communications Partner

Mint and Milk PR, a leading boutique PR agency, is thrilled to announce the onboarding of Naagin, India’s first homegrown hot sauce brand, as part of its expanding client roster. With a focus on elevating the brand’s visibility and shaping its communication strategy, Mint and Milk PR will help Naagin strengthen its market presence through strategic media outreach, influencer collaborations, and impactful campaigns.

Founded in 2019 by Mikhel Rajani, Arjun Rastogi, and Kshitij Neelakantan, Naagin brings a bold twist to everyday meals with its hot sauces, crafted from indigenous Indian chilies such as Guntur, Byadgi, Sankeshwari, Kanthari and Bhut Jolokia. Renowned for its versatile and unique yet authentically Indian flavors, Naagin has also expanded into essential modern-day pantry staples like Crispy Chilli Oil, Salsa & Pizza-Pasta sauces, all while upholding a commitment to the same quality that has won them International hot sauce awards. With a focus on sustainability through responsible sourcing, the company is also plastic-neutral. The sauces are available in over 700 premium outlets across India and can also be purchased internationally through platforms like Amazon USA, and successful pilots with Walmart Canada and Carrefour UAE.

Commenting on the collaboration, Mikhel Rajani, Co-founder of Naagin, said, “As a brand that was born out of our passion for Indian spices, we’re always looking for ways to tell our story in new and engaging ways. Mint and Milk PR has a strong track record of working with brands that stand for innovation and quality. We believe their expertise will help us reach even greater heights.”

Komal Rukhana, Co-Founder of Mint and Milk PR, added, “Naagin is a truly unique brand that brings together the bold flavors of India’s diverse chilies with a strong commitment to sustainability. We’re excited to onboard them and share their story in a creative, yet engaging manner.”

This collaboration marks an exciting chapter for both Mint and Milk PR and Naagin as they work together to amplify the flavors and stories behind India’s vibrant culinary heritage. We are eager to embark on this journey and elevate Naagin’s presence in the market, celebrating the boldness and authenticity that define the brand!