Modern Love, Modern Solutions: #CancelCupid with MyMuse’s 2024 V-Day Campaign!

Sexual wellness brand MyMuse has taken on love’s biggest ambassador, Cupid, with its campaign, ‘Modern Love Needs Modern Solutions’.

In this campaign, Cupid represents the age-old societal norms that enforce the fact that there’s only one right way to love. MyMuse understands that love and how people love and express it have changed. So, whether it’s choosing your own path, picking your own traditions (old or new), or choosing to settle down or stay single, MyMuse understands that there is no one-size-fits-all in modern love.

The brand has launched the campaign through 4 cheeky, 45-second films, in which we see a well-meaning Cupid desperately trying to get people together in the name of love using his age-old tricks. In an unsurprising turn of events, these attempts are rejected by people who prefer to find love and express it in their own way with the help of MyMuse products. This results in Cupid having a complete meltdown and questioning his life’s purpose. Each film ends with the tagline “Modern Love Needs Modern Solutions- Cupid doesn’t get it, MyMuse does.”

Please see the films linked here: Cupid Hates Single People, Cupid Gets Into Couple’s Bed, Cupid Can’t Keep It Casual, and Cupid Doesn’t Get Long Distance. These films have been conceptualized in-house and executed by Mothership. Apart from the brand films, MyMuse has also launched a #cancelcupid campaign on LinkedIn, leveraging its employees as brand ambassadors.

And the brand’s more than just talk – they have launched pre-set gift boxes for Valentine’s Day with their best massagers and some cool limited-edition merchandise you don’t want to miss getting your hands on. The boxes comes in 3 sizes – Medium, Large, and Extra Large (the only place where size matters😜), and products and freebies vary depending on the box you choose.

 

What makes this Limited Box the Ultimate Valentine’s Day Gift?

1) The World is a Better Place Through Rose-Tinted Glasses

The box has a unique design that reveals hidden, naughty messages when you look through a rose-tinted screen, making for an interactive and unique unboxing experience.
2) Very Cool Limited Edition Freebies

From cozy socks, knotty silk ties, dirty chip chops, and Surprise Date scratch cards that will make things hot and heavy. These boxes are full of delights!

3. MyMuse Massagers, Of Course!

It’s the gift that keeps on giving long after Valentine’s Day, making it perfect for partner play and solo adventures.

Where to find it?

The boxes are priced as follows: Medium – INR 7297, Large – INR 10495/-, and Extra Large at 17,193/- and can be found only on MyMuse. The boxes can be delivered within 1-3 days on express delivery. So get your hands on them, even if you’re single or in that ‘situationship’, because modern love needs modern solutions.