Business
Maruti Suzuki India Looks To Dominate SUV Market , Launches It’s Latest ‘Victoris’
The country’s largest carmaker currently sells SUV models like Fronx, Brezza, Jimny and Grand Vitara in the domestic market.
Maruti Suzuki India has expanded its product range in the country with the launch of all-new ‘Victoris’ as it looks to enhance its presence in the robustly growing mid-sized SUV segment.
The country’s largest carmaker currently sells SUV models like Fronx, Brezza, Jimny and Grand Vitara in the domestic market.
Speaking at the Victoris launch event as reported by PTI , Maruti Suzuki India MD and CEO Hisaschi Takeuchi said India has the largest youth population in the world, who will drive growth and become the company’s current and future customers.
“The Indian automobile industry is changing as a new set of customers is entering the market.
“They are the young generation and represent the new India. So, we thought, why not create a product that raises the bar in the SUV segment,” he said.
Takeuchi noted that the contribution of SUVs continues to go up in the company’s overall sales.