Jyoti Guptara’s BUSINESS STORYTELLING FROM HYPE TO HACK: (How) Do Stories Work?

How do you get heard or even noticed in an age of information overload? Storytelling is the answer to many of today’s business challenges. But why do stories work? How can they work for you?

In this handy guide, executive coach Jyoti Guptara distills 15 years’ experience so you can quickly master the #1 business skill.

Listed among the 100 most important people in Switzerland, JYOTI GUPTARA is an internationally recognised speaker and business storytelling consultant. Having worked with start-ups, medium sized companies, and Fortune 500 companies, he has helped leaders on five continents to experience more success with less stress.

‘Despite being a professional novelist, I did not appreciate the value of storytelling in business until I was a fellow at a United Nations partner organization. There, I realized that some of the best content came after and between presentations, informally—when people told stories. I was able to apply my decade of experience with fiction to developing and applying strategy, to executive education, and to helping business leaders find their own best stories and tell them more effectively in talks, in pitching ideas, influencing meetings, and steering organisations.’ – JYOTI GUPTARA, AUTHOR, SPEAKER, & BUSINESS STORYTELLING EXPERT

PRAISE

‘Read this lively, lucid and persuasive book to learn why a telling story is a far more powerful way to persuade people than a power point.’ —Gurcharan Das, bestselling author and former CEO of Procter & Gamble, India

‘This book is a gem. It will leave you with precious ideas that click and stick. Practical tips bring the art of storytelling within reach of anyone.’ Janet Lim, Singapore Management University and former Assistant High Commissioner, UNHCR

‘Guptara shows how you can influence your audience by connecting with them at the level of both heart and mind, leading to a lasting impact. The insights and applications can help any leader.’ Suresh Theodore, Head of Global Sales, ABB Power Grids, Switzerland

‘Find out how a compelling story will drive your business, and help change the world. Jyoti Guptara’s book gives the simple steps we all need to take to open people’s eyes, touch their hearts, and move them to action.’ —Dr. Patrick Dixon, Business Guru

Distributed by Penguin Random House India
Pub Date: 5 July 2022
Paperback – B Format ٠Non Fiction – Business ٠162 pp٠ INR 399