ICC Signs Top Tier, Multi-Year Global Partnership With Hyundai

The International Cricket Council (ICC) have announced a major multi-year global partnership with Hyundai Motor Company, which sees the iconic global automotive manufacturer come on board as one of only four Premier Partners for upcoming ICC Events.

The partnership was unveiled at the renowned Narendra Modi Stadium in Ahmedabad. ICC Chairman  Jay Shah, ICC CEO  Sanjog Gupta and Hyundai India COO  Tarun Garg were among those present at the official unveiling ceremony.

The deal ensures that the ICC now has a full suite of partners at the top tier of its commercial partnerships programme ahead of the start of the much-anticipated ICC Men’s T20 World Cup 2026 in India and Sri Lanka starting on 7 February. As a Premier Partner of the ICC, Hyundai secures exclusive worldwide rights across the ICC’s upcoming international cricket calendar, including association with iconic matchday moments such as the coin toss.

This new partnership underscores the ICC’s commitment to building deeper connections with its global audiences via commercial partnerships with premium, global brands that are fully vested in the future of the sport. The announcement comes less than two weeks after the ICC announced a global tier two agreement with AB InBev, whilst at that level the ICC has also welcomed Sobha Realty, Unilever and Google into its prestigious partnerships portfolio in 2025.

Through the partnership, the ICC and Hyundai will explore innovations in venues and collaborate on initiatives that enhance fan experience.

Jay Shah, ICC Chairman, said: “Cricket is among the world’s most popular sports, with over two billion fans whose passion is especially evident during ICC’s marquee events. These global events offer an excellent opportunity to engage fans through innovative digital and in-stadium integrations.

“We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximizing our combined strengths at these events.”

Sanjog Gupta, ICC CEO, said: “We are proud to welcome Hyundai to the ICC’s global commercial program as a worldwide partner. The collaboration between ICC and Hyundai will strive to grow global Cricketing culture with shared values of inclusivity, innovation and progress at the heart of our ambition.

“Hyundai’s global scale, presence across Cricket’s strongholds & emerging markets and commitment to technology-driven innovation align seamlessly with the ICC’s vision of growing the sport beyond traditional boundaries, deepening passion and inspiring fans everywhere. Together we will elevate the experience of Cricket’s pinnacle events, fuel the expression of fandom and strengthen communities. With this, Hyundai joins an elite group of ICC’s global partners – each with a definitive sense of purpose, passion and partnership – whose commitment demonstrates the growing significance of the world’s second largest sport and its unparalleled capacity to shape culture.”

José Muñoz, President and CEO of Hyundai Motor Company, commented: “Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honored to partner with the ICC and connect with over two billion passionate fans worldwide. In key markets like India, where cricket is a way of life, this partnership deepens our connection with the customers and communities who inspire everything we do. We look forward to creating memorable experiences together at these iconic tournaments.”

Tarun Garg, Managing Director and CEO Designate, Hyundai Motor India Limited, said: “This partnership reflects Hyundai’s strong commitment to India and growing importance of India market in Hyundai’s global operations. We look forward to some thrilling cricketing action and are ready with a 360-degree communication approach across PR, digital, experiential and dealerships to maximize this opportunity across the country.”

Hyundai Motor was a former partner of the ICC from 2011 to 2015 and is once again cementing its status within the sport through this new partnership. Fans attending and viewing matches at ICC events will be able to connect with the Hyundai brand in meaningful and engaging ways, across channels