ICC Announces Global Partnership With Marriott Bonvoy To Elevate The Experience for Travelling Cricket fans

The International Cricket Council (ICC) has announced a global, multi-year partnership with Marriott Bonvoy that will enhance the fan experience at its Events, by offering fans access to premium accommodation around the world when travelling to watch top-class international cricket.

Unveiled today in Mumbai, the association sees the award-winning travel platform become the ICC’s Official Accommodation Partner through to 2029. The partnership covers all ICC men’s events, beginning with the ICC Men’s T20 World Cup 2026 in India and Sri Lanka, starting 7 February.

The announcement comes fresh off the back of the ICC’s recent launches of partnerships with Hyundai Motor and AB InBev and further strengthens its impressive global commercial portfolio that includes Emirates, Aramco, DP World, Sobha and Coca-Cola, alongside Google and Unilever as partners for ICC women’s events.

The tie-up with Marriott Bonvoy, a premium industry-leader, is further testament to the commercial value that brands are generating from ICC Events and the ways in which they are able to connect with cricket fans at scale around the world.

Bringing together the worlds of cricket and travel, the partnership will leverage Marriott Bonvoy’s global footprint of more than 450 properties across key ICC event markets, to cater for fans, teams, officials and ICC stakeholders alike.

Those attending ICC tournaments will be able to stay across Marriott Bonvoy’s extensive portfolio and even access exclusive experiences through official travel packages available via ICC Travel and Tours. For more details please sign up here

The partnership will extend to select ICC events and conferences and enable collaboration on bespoke cricket-led content, local activations and enhanced member engagement.

Jay Shah, ICC Chairman, said: “We are thrilled to welcome Marriott Bonvoy into a partnership that reflects a shared ambition to redefine how fans experience the game of cricket. By combining the global reach of our game with Marriott’s portfolio of world-class destinations, we are creating a powerful platform that connects cricket and memorable travel experiences across leading cricketing nations.

“Marriott Bonvoy’s addition as a sponsor to our portfolio also reinforces the ICC’s long-term vision of working with respected global brands that go beyond visibility to deliver meaningful value to fans. Together, we see this partnership as a means of deep fan connection.”

Sanjog Gupta, ICC CEO, said: “The ICC is committed to elevating the experiential standards of Cricket’s pinnacle events. While the athletic spectacle is central to a fan’s experience, the lifestyle, hospitality, travel and cultural components are essential too. We hope to leverage the partnership with Marriott Bonvoy to develop and deploy varied travel & hospitality experiences to enhance fan delight at our events and help turn moments into lifelong memories.

“ICC events are hosted across the world and fans cover thousands of miles to experience the allure of these cultural spectacles. Marriott Bonvoy’s international footprint, customer focus and commitment to delivering elevated experiences make them a natural partner in our endeavour to grow the allure and make our fans’ journeys more enriching.”

 Rajeev Menon, President, Asia Pacific Excluding China, Marriott International, said: “Cricket’s dominance as a sport has the power to unite the fans across different countries. We’re now bringing the power of Marriott Bonvoy to over two billion fans and delivering bespoke cricket experiences to our 260 million Marriott Bonvoy members.

“The partnership will allow us to push the boundary and deepen engagement in India, Australia, New Zealand and Sri Lanka where the love for cricket runs deep.”

Satya Anand, President – Europe, Middle East and Africa, Marriott International, said: “Cricket has been a lifelong passion for me, and like millions of fans, I’ve felt how the game brings people together across borders and generations. Partnering with the International Cricket Council allows Marriott Bonvoy to turn that shared passion into unforgettable journeys, giving our members around the world unmatched ways to experience ICC events, both on and off the pitch.

“As we celebrate this milestone in India today, we’re excited to welcome fans to our hotels and to new, exclusive moments that bring the thrill of cricket even closer.”