Cricket

Humungous Deal : For A Whopping Rs 6000 Crores Viacom18 Bags India’s Home Series Broadcast Rights

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Viacom 18 has created a near monopoly in Indian cricket broadcasting sphere by bagging both TV and digital rights of the national team’s home series for the next five years with a cumulative bid of approximately Rs 6000 crore, beating Star India and Sony in a three-way battle.

The BCCI had invited separate e-bids for both linear (TV) and digital for best price discovery.

“Viacom 18 paid Rs 3101 crore (approximately) for digital and Rs 2862 crore for linear (TV). As has been the trend, digital has fetched more in Rs 5963 crore (approx) deal.

BCCI secretary Jay Shah Tweeted,

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