How Sansaar’s Founders Are Rewriting The Growth Playbook

Sanjana and Sarah Arora, Co-Founders of Sansaar

Within its first year, Sansaar has scaled to over 450 retail touchpoints across 100+ cities, delivering a 56% year-on-year growth. The brand is working towards a ₹500 crore target over the next three years, supported by a strategy that prioritises consistency over aggressive short-term gains. At the core of this growth is a clearly defined operating model. Backed by D’Decor’s vertically integrated manufacturing ecosystem, including a 1.2 million sq. ft. facility in Boisar, Sansaar leverages automation across warehousing, cutting, and packaging to ensure quality, efficiency, and scalability. The company remains internally funded, with a focus on reinvesting profits into technology, infrastructure, and process optimisation.

Sustainability is embedded into business decisions rather than positioned as a separate narrative. The company is targeting a 50% reduction in greenhouse gas emissions by 2030, with renewable energy expected to contribute up to 60% by 2026. Currently, 50% of water used in operations is recycled through non-chemical treatment processes, alongside a growing shift towards recycled and organic materials across product lines.

The sisters’ working dynamic plays a critical role in enabling this structure. With a shared understanding and aligned decision-making approach, the business benefits from speed without compromising on scrutiny. Their ability to challenge assumptions while staying anchored to a common vision has allowed Sansaar to scale in a controlled and consistent manner.

“Our focus is on building a brand that is relevant over the long term, where operational strength, product integrity, and values are equally important. Growth is a result of getting these fundamentals right,” says Sanjana and Sarah Arora.

Sansaar’s expansion beyond India reflects a similar approach. With a presence in the GCC region and a recent entry into South Africa, the brand is prioritising market alignment and partnership-led growth as it explores further opportunities across Southeast Asia.

As sibling-led ventures continue to play a significant role in India’s entrepreneurial ecosystem, Sansaar highlights how shared vision, operational discipline, and long-term thinking can come together to build businesses that are both scalable and resilient.