Homegrown Perfume Brand Upsilon Launches Women’s Fragrances

Upsilon, India’s fast-growing premium fragrance brand, recently unveiled an exquisite range of women’s perfumes. Building upon the resounding success of their premium men’s fragrances, Upsilon is now taking a bold step into the world of women’s scent, promising a fragrant journey that represents individuality and elevates confidence.

To celebrate this highly anticipated launch, Upsilon has announced a special anniversary offer.

On the launch date, September 27, 2023, every fragrance of 50ml in this exquisite collection will be available at an incredible price of just INR 999/- and 15ml at INR 499/- This anniversary offer is a heartfelt token of appreciation from Upsilon to its cherished customers who have supported the brand over the years.

With a keen understanding of its customers’ preferences, Upsilon is dedicated to expanding its horizons and diversifying its perfume offerings. Drawing upon their expertise in crafting captivating and long-lasting fragrances for men, Upsilon’s skilled perfumers have carefully curated a collection that captures the very essence of femininity.

The new range of Upsilon female perfumes displays a mindful blend of intricate notes, each thoughtfully coordinated to create unique fragrances that resonate with various personality traits of women. This empowering selection ensures that every woman can choose a perfume that perfectly complements her style and aura.

The new range of women’s fragrances includes:

Boho Waves: For the carefree spirit who expresses the essence of a free-spirited soul. This scent features spicy, floral, and woody notes, making it the perfect choice for adventurous hearts.
Retro Wine: Exuding graceful elegance, this perfume personifies timeless grace and sophistication. With grapefruit and spicy notes, it’s an ideal choice for those who carry themselves with graceful poise.
Vintage Lily: Unleashing timeless charm, this fragrance showcases fruity, floral, and vanilla notes. It’s the perfect choice for individuals who exude ageless charisma, leaving a permanent mark on anyone they encounter.

Priced at INR 1699/- for a 50 ml bottle and INR 699/- for a 15ml bottle the new product range will be available for purchase on Upsilon’s official website, as well as through their partner e-commerce platforms, including Amazon, Flipkart, Nykaa and many more.

Upsilon has also recently partnered with leading personal care retailer ‘Beauty and Beyond’ and is proud to feature their new range in their exclusive Upsilon store at the airport, offering offline access to these captivating fragrances.

Speaking about the launch, Neeraj Bhensdadia, Co-founder, Upsilon, said, “As we complete a year of operating successfully, we have learned a lot about our consumers and their unique requirements. Being a stepping stone for our exploration of the consumers’ preferences, we have come up with the unique range of fragrances for women. Our fragrances are a personification of individuality, and we are eager to cater to women who value self-expression through scent. Upsilon Perfumes is all about empowering individuals to own their unique identities, and we believe our new women’s fragrances will do just that. As we enter into the second year, we are poised to add to the existing range of men’s fragrances while exploring new categories. We aim to cater to the diverse fragrance enthusiasts with a multifold approach through offline and online channels both.”

Website: https://upsilonofficial.com/pages/women