From A Family Legacy To A Fashion Revolution: The Story Of Nishit Gupta And KALKI Fashion

Mumbai-born and globally admired, KALKI Fashion stands today as a vanguard of Indian ethnic wear, crafting a symphony of tradition and modernity that resonates with discerning clientele across the globe. At the helm of this transformative journey is Nishit Gupta, Director and one of the founding forces behind the brand. Nishit’s visionary leadership has not only elevated KALKI Fashion’s stature but has also redefined how the world perceives Indian bridal and ethnic wear.

From its inception in 2007, KALKI Fashion embarked on a mission to weave Indian heritage into contemporary silhouettes, offering couture that is as elegant as it is versatile. Over the years, the brand has undergone a remarkable evolution— from just another fashion label catering to diverse audiences to a powerhouse of fashion, commanding a global presence. Today, KALKI boasts eight expansive stores spread across key cities like Mumbai, Delhi, and Hyderabad, encompassing over 35,000 square feet of retail space. Complementing this robust offline presence is an equally dynamic e-commerce platform that caters to customers from the USA, UK, UAE, and beyond.

Under Nishit’s stewardship, KALKI has achieved notable milestones, including collaborations with Bollywood stalwarts such as Janhvi Kapoor and Aditya Roy Kapur, and three memorable showcases at Lakmé Fashion Week. These achievements underscore the brand’s commitment to pushing creative boundaries while staying rooted in its cultural ethos. Nishit’s strategic insights, honed through his MBA from ESADE Business School, have also propelled KALKI’s financial growth. With a CAGR exceeding 50% over the past three years, the brand is poised to close the current fiscal year at ₹230 crore and ambitiously targets ₹330-340 crore for the next.

What sets KALKI apart in a saturated market is its ability to innovate while staying financially independent. As a fully bootstrapped venture, the brand prides itself on meticulous transparency and sustainability. From bespoke bridal ensembles tailored by a team of 500 artisans to a supply chain designed to minimize waste, KALKI exemplifies ethical fashion. Its product mix, which now includes menswear and kidswear, further diversifies its appeal, making it a one-stop destination for families celebrating life’s most cherished moments.

As KALKI charts its next phase of growth, plans are underway to expand its footprint both domestically—entering Punjab, Lucknow, and Indore—and internationally, with a focus on the U.S., Australia, and UAE markets by 2025. Nishit’s approach, grounded in adaptability and a deep respect for craftsmanship, ensures that KALKI remains not just a brand but an experience, redefining Indian ethnic wear for a global audience.