Business
Food Square Appoints Bhavana Singh As CMO Ahead of National Expansion
At Food Square, she will oversee brand, marketing, and growth, with a focus on making the marketing engine both culturally sharp and commercially effective.
Premium grocery brand Food Square has appointed Bhavana Singh as its Chief Marketing Officer, as it prepares to scale its footprint across India. Known for its globally sourced and thoughtfully selected merchandise, Food Square is expanding from two stores in Mumbai to new locations across India over the course of this year.
The timing couldn’t be better. Indian consumers are spending more on quality staples, exploring global flavours, and looking for stores that feel edited rather than overwhelming. They’re blending health and indulgence, following food trends on Instagram and WhatsApp, and treating grocery shopping as an experience, not a chore. Food Square sits right at the centre of that shift.
Singh brings over 15 years of experience across India and the US, working with brands in fashion, food, wellness, and culture. She most recently led marketing at Bombay Shirt Company, where she built the marketing function from the ground up; leading strategy, growing an in-house creative team, and using content to drive both visibility and sales. Her work is shaped by a deep understanding of how modern Indian consumers live, what they value, and how they engage with brands.
Earlier in her career, she led creative and new business strategy at Burson India and Ketchum New York, and holds a Master’s in Corporate Communication from Baruch College, City University of New York.
At Food Square, she will oversee brand, marketing, and growth, with a focus on making the marketing engine both culturally sharp and commercially effective.
“There’s something magical about stumbling upon an ingredient you didn’t know you needed. Great grocery shopping should spark ideas, not just fill a list. That’s what I want Food Square to deliver: exciting, accessible finds that turn everyday meals into something special.” — Bhavana Singh, Chief Marketing Officer, Food Square
Her appointment marks a significant step toward Food Square’s larger mission to build a grocery brand that feels modern, meaningful, and made for the way India eats now.