Chumbak’s New Campaign Ushers In A New Chapter In The Brand’s Growth Story.

Chumbak, India’s beloved home & lifestyle brand, unveils its new campaign “Celebrate a Life of Joy with Chumbak” — marking the next chapter in its growth story. At the heart of the campaign is a warm, slice-of-life brand film that celebrates the art of design-led hosting and gifting.

The brand film follows a young couple preparing their home to host their friends, with thoughtful details, beautifully styled dinnerware & decor, and a touch of Chumbak’s signature design magic. In parallel, the guests get ready for the evening, choosing gifts that are as special and personal as the moments they’re about to share. Together, these stories come together in a warm celebration that reflects Chumbak’s belief that every get-together is an opportunity to create joy.

Now a part of the GOAT Brand Labs portfolio, Chumbak has transformed from loss-making to profitable growth in just two years. With GOAT’s strategic support and thought leadership –  the brand has doubled down on its design-first storytelling and strong consumer connect, fuelling its turnaround and making it India’s most loved new-generation lifestyle brands.

Speaking of the launch & the next chapter in Chumbak’s growth journey –  Rishi Vasudev, CEO, Chumbak & Founder of GOAT Brand Labs said: “Chumbak is symbolic to stories from India, and beyond – what started as a souvenir brand, has slowly evolved into a design movement that is defining modern Indian homes – homes that value the art of entertaining. With this campaign, we wanted to capture that spirit of thoughtful connections, where hosting and gifting are less about the occasion and more about the joy of togetherness, while strengthening Chumbak’s position as an expressive choice for hosting and gifting.”

With this campaign, Chumbak extends its narrative beyond design stories from India and beyond—bringing together premium homeware, accessories, and gifting that turn special moments into cherished memories. From vibrant dinnerware sets to artsy gifts, Chumbak’s collections reflects the brand’s philosophy of spreading design, exuberance, and joy into every aspect of life.

With its digital-first brand building approach – The campaign will roll out across digital platforms, OTT, social media to strengthen it’s connect with Young India, inviting audiences to discover how Chumbak enables them to host with warmth and gift with meaning.

Instagram Reel: https://www.instagram.com/reel/DPBnE0tCAdN/?igsh=bDZkMzc5NHMwOHlj
YouTube Link: https://www.youtube.com/watch?v=o8eFYeaaAs8