Business
Air India : Unveils New Brand Identity ‘ The Vista’ ; New Aircraft Livery ; CEO Campbell Wilson Says Total And Complete Transformation
Picture : Twitter/ ANI
Air India has unveiled a new brand identity ‘The Vista’ inspired by the peak of the golden window frame that signifies “limitless possibilities” and a new aircraft livery, nearly one-and-a-half years after Tata Group started piloting the carrier.
And the iconic Maharaja logo will remain at the airline, which has embarked on an ambitious transformation plan, including placing orders for 470 planes.
#WATCH | Air India CEO Campbell Wilson says, “It is a total and complete transformation of Air India. It is not just changing the brand. Now, of course, this takes time. It is a big project. There are a lot of moving parts. But we’re absolutely committed to the transformation of… https://t.co/AG7LDakRzG pic.twitter.com/LwckJbS0LD
— ANI (@ANI) August 10, 2023
The new look re-imagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system. It symbolises a ‘Window of Possibilities’, according to a release.
